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junio 28, 2017

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DIGITAL MARKETING - OMAR MENDOZA

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How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial]

Data-driven marketing means understanding what works. This means not only having accurate data, but also having the right data. Data integrity is obviously critical to good reporting, but Analytics auditing shouldn't focus solely on the validity of the tracking code. Even amongst digital marketing teams who place importance on reporting, I frequently encounter the attitude that a technically sound, out-of-the-box implementation of Google Analytics will provide all the insight you could require. Because of this, Google Analytics is rarely used to its full potential. When it comes to deeper insights — analyzing the ROI of top-of-funnel marketing activities, the impact of content engagement on raw business KPIs, or the behavior of certain subsets of your audience, for example — many will overlook the ease with which these can be measured. All it takes is a little investment in your tracking setup and a careful consideration of what insight would be most valuable. In this a

BEST VIDEO MARKETING CAMPAIGNS

Riddle me this: Why do people buy quarter-inch drill bits? While there are a million possible answers to this question, Leo McGinneva offers perhaps the most interesting explanation. "They don’t want quarter-inch bits. They want quarter-inch holes," he explains . This notion suggests that as consumers, we aren't after all the bells and whistles as much as the solutions they provide. In other words, we don't want to know what brands are selling, we want to know what's in it for us . Download our free video marketing guide here to learn how to create great videos of your own. Not only has this mentality lead to the demise of traditional marketing efforts, but it's also set the stage for more human interactions between brands and consumers. Interactions that don't feel like marketing. And what better medium to propel this new wave of humanized marketing than video? It’s one of the most effective mediums for marketers. Seventy-three percent

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