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junio 28, 2017

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DIGITAL MARKETING - OMAR MENDOZA

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5 Tools to Organize Your Content Marketing Efforts

Content marketing is a powerful way for small businesses to market their products or services. But, content marketing can be hard to track and organize for small businesses. Which is unfortunate because having strong internal ways to stay organized is critical to success. Without these processes, you end up missing out on beneficial relationships, you write poor content, you lose guest blogs and generally waste time which is particularly worrisome if you have limited resources. So how can you stay organized if you don’t have bazillions of dollars to build something custom? What are the best tools to organize the process and ensure that you don’t waste effort and get results? Fortunately, there are quite a few tools you can use and we won’t keep you waiting. Submittable If you accept guest blogs as part of your content marketing strategy, it can quickly become an unmanageable process. Fortunately, using Submittable you can create custom embedded forms and then ...

Traditional Email vs Marketing Automation

If you were to ask Mr. Google what the word marketing means you would find the following: “ Marketing is a form of communication between you and your customers with the goal of selling your product or service to them.” In layman’s terms that is an accurate definition, but marketing needs to be a constant outreach to your consumers with different solutions for each unique business and whoever the decision maker is. In today’s world, businesses are operating at more complex levels and working longer hours. The amount of visibility that the public has access to and the fact that a reputation can make or break you based on the rapid word of mouth referral connections we all seem to have is remarkable. So the question is, what is the best way to stay in touch and communicate with our customers? As a functioning business, there are two popular marketing communications, marketing automation and traditional email marketing . Both provide market...

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